Tobacco Mencken

The recent anti-smoking advertising by the NHS reveals an utterly depraved society because it appears that nobody can think beyond two options: either worthwhile because it works; or that it simply doesn't work to dispel the seduction of smoke.  But beyond this seemingly straightforward dualistic thoughtpost - What of the 3rd possiblity   - That it encourages smoking...?  If you know anything about advertising and the human brain, you'd know that there is no such thing as bad advertising. 

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Below: Mencken.  Who remembers Babbittry ?
(Babbitt. - A narrow-minded, self-satisfied person with an unthinking attachment to middle-class values and materialism.  After George F. Babbitt, the main character in the novel Babbitt by Sinclair Lewis.)